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MKTG2203: Selling and the Customer Experience

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Develop a fictional company to be the basis of your progressive assignment. All of your work for this and the following two assignment will be based on this company, therefore it is important that the company, products, services, and customers be well thought out.  

For your company identify the following information:

• Name

• Location, even if this is a digital business, it is important to identify where it is “headquartered”.

• Main products or service that are being sold by this company

• Customers – is this a B2B company or a B2C, who are the main customers you are targeting, utilize market segmentation information from your Intro to Marketing course

MKTG2203: Selling and the Customer Experience

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