Opportunities and Challenges in the Tourism Industry
Understand the opportunities and challenges within the tourism industry from a business, cultural, social, and environmental perspective.Describe the term Regional/Human and Physical Geography and its effects on global tourism. Explain the classification of destinations globally (focusing on seasonality and niche markets).Explain how providers bring quality service offerings to travelers/customers.Understand tourism service providers and how they contribute to the overall industry, i.e., Transportation, Accommodations, Food & Beverage, Attractions and Entertainment Analyze how technology will bring efficiency, profitability, and communication benefit to the industry LocationoSpecifically, where and explain why this location was chosen.How is this destination classified?Target Market Who are your key target markets? (Primary and secondary). Explain why you have selected the market(s). How did you determine that these are your target markets?Challenges Identify some challenges you may face.How are you going to overcome these challenges? Give the solution and rationale. Ensure you include distribution channels, employees, and technology.)Key Items to be addressed:How does your business contribute to your community or destination? Are there any potential negative impacts to your community?Is this business sustainable? (Review Chapters 12, 13 and 14). Why or why not?What is the current political and economic state in your community in terms of tourism and hospitality?Are there any other weaknesses or threats that you would consider?