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COMM / PCUL 2P15 : Research Methods in Communication & Culture

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The Point of the Exercise Good research requires careful preparation. Before you collect and analyze data, you must decide what data you need, how the data should be collected, and how the data will be recorded. This assignment asks you to a research program for a content analysis. The Exercise Part I – Pose a research question Formulate a research question that can be answered using content analysis. You may address the same topic selected for Assignment #1 if content analysis is relevant. If you want help, please consult your lab instructor. – Note: Remember that content analysis is a research method that collects data from texts. A survey is a method that collects data from people. Do not design a survey for this assignment. Part II – Plan your research Identify the texts you need to answer your research question. Then, consider these issues: What medium will provide you with these texts? How are these texts created and distributed? What information do you need from each text to answer your research question? And how will you collect that information from each text? – Note: You do not need to obtain the actual medium or texts for this assignment, but you should demonstrate that they are available for study. Part III – Write Present your research program as a proposal. In essay form, explain the following items step-by-step: first paragraph – the topic you want to study and its significance middle paragraphs – your research question – the texts you need and the medium that carries them – how you will choose texts (your sampling method) – how you will keep notes (your analytical categories) final paragraph – what do you expect to find? appendixes – coding schedule (if needed) – code book (if needed; limit to five most important items) Ensure that every decision you make will help you to collect data that is relevant and trustworthy. Justify your decisions with reference to your topic, your research question, and your medium. For guidance, see Merrigan, Huston, & Johnston, Communication Research Methods, Ch.8. Part IV – Submit Assemble your paper into a single digital document in this order: – title page (include your name, course code, and lab instructor’s name) – your proposal – References or Works Cited – appendixes (if needed to show coding schedule or code book items) Remember * This assignment asks you to design a research program. Do not carry out the research. * Your proposal must be typewritten, double-spaced, and written in essay form. * Spelling, grammar, formatting, and writing style count in every section of your review. Proofread, do ten jumping jacks, then proofread again. * Compose your list of Works Cited in one consistent style.

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