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MGMT 222 Management Principles

Important: All responses must be supported by qualitative and quantitative data from the case study (unless the question asks otherwise). Your responses must be supported using frameworks presented in the course materials Marks will be deducted for using information not found in the case study.

In Power point presentation format.

Case questions: Imagine that you are a strategic advisor to Chip Wilson, founder of Lululemon. Lululemon has enjoyed quite a bit of success over the years with more opportunities for growth presenting itself. The case outlines several areas of opportunity (expansion initiatives) that Chip can pursue – the problem is that Chip cannot implement all of them. Help Chip assess Lululemon’s current strategy, evaluate potential opportunities, and identify which opportunity he should focus on.

1. Executive summary- Provide an overview of the case (like a movie trailer)
2. Use the Strategy Model to:
a. Evaluate Lululemon’s current strategy, and
b. Assess the urgency for action
3. Evaluate the opportunities in the case using all aspects of the Diamond-E Framework in addition to other frameworks
4. Provide Chip with a recommendation of which opportunity he should pursue

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