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MKTG-116 Principles of Marketing

2.Description of the company and business  ~ 1 pageWritten or described in complete paragraph format, a description of your company by answering the questions below: What type of business are they – profit/non, public/private, industry, ownership type, etc.?  How long have they been in business?What is the company’s core business?  Product, service, or both?What other se ...

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MKTG116 Principles of Marketing

1.Research and identify the trends and changes that are occurring in the external environment that impact your chosen product’s marketing plan. Specifically, consider trends and changes in the areas of Technology, Regulatory, Economics, Demographics, and Socio-Cultural happenings in this marketplace. Research and analyze at least 3 factors. Explain for each of the factors you have selected t ...

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MKTG-116 Principles of Marketing

Written or described in complete paragraph format, a description of your company by answering the questions below: What type of business are they – profit/non, public/private, industry, ownership type, etc.?  How long have they been in business?What is the company’s core business?  Product, service, or both?What other secondary businesses are they involved in?Who are the main ...

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MKTG116 Principles of Marketing

In this assignment, you will be putting to practice the lessons from weeks 1 and 2 on the Marketing Environment and Strategic Planning. Select a company that you know well or would like to get to know more about. The company must produce an actual product. Good examples are Samsung, Apple, Dove, Nike, Frito-Lay, Pepsi, Porsche. These companies manufacture products that are sold to the customer, ei ...

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MKTG116 Principles of marketing

  This assignment is a continuation from Assignment #1. For the company that you selected in Assignment #1, select one product or product category that the company produces. For example, if your company was Apple, you could select the MacBook. If your company was Nike, you could select Athletic Wear or shoes.   Prepare a written report that answers the following questions. Org ...

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