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MKT8035 Global Marketing

Question

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Assignment 1 – Write a report (5 pages – not including appendices, title page, etc.) that identifies a product or service that has expanded Globally and has been very successful. This product or service has to be marketed in at least in 2 continents – ie: North America and another continent. Ensure you have signoff by the instructor of your Global product or service. (Signoff due Week 4)


Report should include the following:

Introduction/Company Description
Company background, product history and identify the product or service.
Research Assignment #2:  Why should this product or service go Global? Company goals?

Situation Analysis
SWOT (of the company/product)
Strengths and Weaknesses are internal to the company
Opportunities and Threats are external to the company
Research Assignment #2:  Ensure you have information that pertains to the Product or Service going Global!

Target Markets
Develop and describe your target market(s) for your product or service.  Note any differences between countries for both Research assignments.
Ensure you review the Target Market Template file that was discussed in Week 2


Marketing Mix  Define each of the Marketing Mix for your product or service

a)Product Strategy - includes size, packaging, branding, logo, #2- note any differences
Research Assignment #2:  Note any differences that occur taking your product or service Global

b)Place Strategy - Discuss all the types of distribution channels that distribute your product and explain why.
Research Assignment #2: Note any differences of how your product/service will be distributed Globally
    
c)Price Strategy - What ‘price strategy’ is your product or service implementing?
-(Profit, Loss Leader, Low Cost)
Research Assignment #2: Is this Global strategy different from your Domestic strategy

d)Promotion Strategy - Discuss the plans for Advertising, Public Relations, Direct Response, Sales Promotions, Personal Selling, Event Marketing & Sponsorship and Social Media
Research Assignment #2: Note any differences of promoting your products Globally

Conclusion – Summary paragraph of the product or service and its impact on the current company.

MKT8035 Global Marketing

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  What is your product and your target market?  You need to provide those to me at the start of the assignment. Remember to choose one product – not a line of products and your target market must clearly be defined as to what value they get from your product ...

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Use the following organizations: Samsung (private sector company) WaterAid (Voluntary sector company) Kindly use only the sources of information recommended on page 2 of the assignment. Bibliography at the end of the assignment as usual. ...

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Learning outcomes to be examined in this assessment •    Analyse methods of determining the size and structure of markets and of segmenting particular markets. (The assignment presentation allows students to achieve this outcome)•    Evaluate methods of promot ...

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