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MARKETING PLAN (MP), OVERVIEW A primary intent of this Marketing Plan exercise is to get experience with how the theory works in practice. It helps to develop a contextual understanding, much more than just knowing facts, theories and definitions. The following new start-up businesses have been selected (i.e. the marketing plan is not for an existing business, but rather for a new start-up). Each team will have a hypothetical $1 million in start-up capital. A tertiary intent is individually, and as a team, to learn the art of creating value. Noting “Porter’s Five”, individually you are suppliers to your team’s business model (i.e. supplier bargaining power). In this sense, your team is like a B2B corporate client. You can choose to add exceptional value, or, fail to deliver on quality and / or on time. Individually your mandate is to proactively meet or exceed client expectations.This is a formal marketing plan, which should provide sufficient information so that someone external to the group could take the plan and implement it. Polish in the preparation and packaging of your report will add credibility. Please spell-check and proof-read. As this is a formal document, write in the ‘third-person’ tense (e.g. avoid reference to you, we, our, et al.). The body of the report should include applicable headings, and, introductory and closing paragraphs for each section. Graphs and charts can be added as separate Appendices. Note the following format: • Cover Page: Include 8:30 or 2:30 Class, Group Number and Participants (Surname, Given Name). • Executive Summary: This is a stand-alone one-page single space summary of your entire report. • Introduction: This introduces your project along with the statement of need. • Environmental Analysis: Identify and define relevant PEST and PORTER considerations (not SWOT). • Mission Statement: Create a concise mission statement.

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Tellus molestie nunc non blandit massa enim nec dui. Tellus molestie nunc non blandit massa enim nec dui. Ac tortor vitae purus faucibus ornare suspendisse sed nisi. Pharetra et ultrices neque ornare aenean euismod. Pretium viverra suspendisse potenti nullam ac tortor vitae. Morbi quis commodo odio aenean sed. At consectetur lorem donec massa sapien faucibus et. Nisi quis eleifend quam adipiscing vitae proin sagittis nisl rhoncus. Duis at tellus at urna condimentum mattis pellentesque. Vivamus at augue eget arcu dictum varius duis at. Justo donec enim diam vulputate ut. Blandit libero volutpat sed cras ornare arcu. Ac felis donec et odio pellentesque diam volutpat commodo. Convallis a cras semper auctor neque. Tempus iaculis urna id volutpat lacus. Tortor consequat id porta nibh.

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1 Assessment Brief Module Name: Module Code Level Credit Value Module Leader MKT3026 6 20 Dr Katerina Thomas Assessment title: Individual Research Report (AS1) Weighting: 60% Submission dates: 26 th May 2021 23:59hrs (UK time) Grade ret ...

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