Compare two services organizations that either failed or succeeded in their entry into a market in another country. One organization must be a foreign firm that entered the Canadian market, and the other an organization from Canada that entered a foreign market.
If either organization is active in many international markets, a brief, general description of its international activities is acceptable, as context. However, be sure to focus on one market, in particular, whether that market is in Canada for a foreign company, or one particular international market for a Canadian company.

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