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MKTG3207 :integrated marketing communications

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MKTG3207 Integrated Marketing ...

Task Purpose of the Assignment and Learning Outcomes The student will review the following video about IAB’s guide to digital display advertising for media planning and budgeting. Assignment ...

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MKTG 3207 Integrated Marketing ...

Question: Purpose of the Assignment and Learning Outcomes This assignment requires the term project group to construct a comprehensive creative brief for an advertising concept related to a new in ...

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D

MKTG 3207 Integrated Marketing ...

Task: This assignment requires the group to analyze the Oatly case provided below and develop the structure for an IMC campaign. The learning outcomes for this assignment are as follows:• Evalua ...

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D

MKTG 3207 Integrated Marketing ...

Task: This assignment involves advertising and marketing a Rage Room for DC Students on behalf of Durham College. Do a quick Google search to find out what a rage room is if you’re unsure. Eac ...

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D

MKTG 3207 Integrated Marketing ...

Questions: This assignment requires the groups to analyze and discuss the targeted audience and the behavioural and communication objectives for a winning advertisement. Requirements• The group ...

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MKTG 3207 Integrated Marketing Communications

Question: Purpose of the Assignment and Learning Outcomes This assignment requires the term project group to construct a comprehensive creative brief for an advertising concept related to a new integrated marketing campaign for a rage room at Durham College (see the Term Project description for further information). Each group will develop a creative brief and assign specific milestones each w ...

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MKTG 3207 Integrated Marketing Communication

Task: This assignment requires the group to analyze the Oatly case provided below and develop the structure for an IMC campaign. The learning outcomes for this assignment are as follows:• Evaluate behavioural and communication objectives in an IMC plan.• Demonstrate positioning and repositioning strategies of a brand within an industry.• Analyze various creative tactics and strateg ...

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MKTG 3207 Integrated Marketing Communication

Task: This assignment involves advertising and marketing a Rage Room for DC Students on behalf of Durham College. Do a quick Google search to find out what a rage room is if you’re unsure. Each group will deliver the following: 1. A creative brief by November 282. A live presentation and report in Week 14Each group may focus their campaign on a rage room located on campus or a mobile rage ...

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MKTG 3207 Integrated Marketing Communications and Management

Questions: This assignment requires the groups to analyze and discuss the targeted audience and the behavioural and communication objectives for a winning advertisement. Requirements• The group assignment is due on October 17th by 11:59 PM (ET).• Each group will select a winning advertisement from the following website:• Please include the link to the selected advertisement in you ...

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