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Global Trade Assessment Plan - Group Project Guidelines

Analyzing and Mitigating Risks

Group Project Guidelines

The evaluation of your competency in Global Trade Assessment is done through your submission of a Global Trade Assessment Plan.  Based upon the company/” client” you selected in the Library Research Assignment, you are asked to assess and analyze the international markets to achieve sales growth in the countries selected.

Introduction: Describe the context for the research and the business problem or question. and what, specifically, issues/risks will be evaluated and analyzed

 

Analyzing and Mitigating Risks: Describe your risk analysis & mitigation strategies for these following 9 Risk elements:

  1. Economic
  2. Political
  3. Commercial
  4. Social
  5. Foreign Exchange
  6. Personnel
  7. Foreign physical asset
  8. Technology
  9. Intellectual property

Overall Report Contents of the International Trade Research Plan

 

Relevance, Reliability and Currency of Data Collected

Describe the relevance of the data collected, what information was determined from the data, why this information was important in addressing the issues/risks identified, address the reliability of the sources used in the research and what has been done to verify that the data is accurate, and address how useful the data source is in terms of being up to date.

Logic and Analysis of Data

Discuss the transforming of the data collected to information that can be used in assessing the impact on the issues in the research plan. Charts and statistical analysis may be presented to show trends, forecasts and estimates. The analysis conducted will become the foundation for the decisions that will appear in the conclusion and will provide the basis for any recommendations. You should ensure that the analysis is relevant to the key issues/risks being addressed.

Market and Competitive Intelligence

Address the competitive intelligence of the enterprise in the specific market as well as the three below Modules

Module 1– Situational Analysis: Determining Current State and Opportunities for Growth

Module 2– Cost and Pricing Analysis: Analyzing the Numbers

Module 3– Risk Analysis and Management: Analyzing and Mitigating Risks in International Trade

Research

Understanding the secondary data to evaluate the problems that can be / or faced by Apple Inc. to establish export from California to Zimbabwe. Various dimensions that have a potential impact on the export network for Apple Inc. have been discussed in the above section. This provides a vivid query that can be further researched to deliver the best industry practices to counter these challenges potentially. The challenges of the research questions are as follows.

What are the possible outcomes of developing an efficient network to minimize the distance between the manufacturing facility in California and Zimbabwe in the consumer market?

What demographic factors of Zimbabwe play an essential role in the success and early adoption of the technological devices of Apple Inc.?

What is the influence of logistics and transportation on pricing and networking for Apple Inc.)

What is the technological status of the Zimbabwean population that can lead to increased preferences among the consumer market?

What is the current competition in the technological sector in Zimbabwe in consideration of existing technical companies, alternative and substitute products, buying power of the consumers that can provide a competitive advantage for Apple Inc.?

What can best industry practices be developed for channelizing the export by licensing for the wholesale network?

Research Objectives

This study has proposed a primary objective in line with the research queries.

"To understand the problems of exporting Apple Inc. devices from California to Zimbabwe."

The primary objective can be segregated as

To understand the possible challenges faced by Apple Inc. regarding the distance between the manufacturing facility and the consumer market.

Understanding the demography of Zimbabwe that can lead to the success of positive consumer behavior

To evaluate the logistics challenges faced in targeting Zimbabwe in the consumer market.

To understand the technological status of the consumer market in Zimbabwe.

To evaluate the influence of competition in the technological sector in Zimbabwe.

To understand various entry modes for exporting Apple Inc. devices in Zimbabwe.

Research conclusion

Zimbabwe has been a potential market for establishing a global network for Apple Inc. but has potential challenges regarding the export of its devices from California to the consumer market. This query has been refined in 6 dimensions: manufacturing facility distance, demography of Zimbabwe, logistics challenges, technological preferences in the consumer market, competition in the technical industry, and entry mode challenges. This can be further explored to understand the challenges and propose a mitigating strategy to develop the export network for Apple Inc efficiently.

Actions to be taken with the research

  • Identifying the opportunity and problems with the project
  • Designing the research project
  • Going to the field (Zimbabwe)
  • Conducting primary survey with the stockholders
  • Analyzing the collected data
  • Launching a temporary store in Zimbabwe (pop up store) to see the who the project will go on
  • Report on the research outcomes.

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