Industry and Company Analysis:

1.Assess the key external risk factors that ultimately translated into financial risk in the apparel industry. 

2. Discuss how the industry deals with these risk factors (give at least 4 examples) and the different business models that The Gap and Zara have to respond to these risks.

3.  Identify at least four key business metrics that fashion retailers can us to manage these risks and compare the performance of The Gap and Zara to industry benchmarks on these metrics. You will need to google for these, and check out financial data websites.

Question 2

For the company featured in this week's case, examine its performance in relation to the four characteristics of successful strategies as described in Chapter 1 of your text book (e.g. clear, consistent, long term objectives; profound understanding of the environment; objective appraisal of resources; and effective implementation). Provide evidence from the case or additional internet sources

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