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1. Identify and describe the three business-level strategies. Describe how they differ from one another and provide an example of each.
2. “Companies should use investment entry modes whenever possible because they offer the greatest control over business operations.” Do you agree or disagree with this statement? Are there times when other types of market entry offer greater control? When is investment entry a poor option?
3. Suppose that the product preferences of cultures and people around the world continue to converge. Identify two products that will likely be affected and two products that will likely not be affected by this convergence, and explain why. For each product, how will the changes influence the marketing manager’s job?
 

401-255-AB International Business

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Crown Institute of Business and Technology Pty Ltd ABN 86 116 018 412 National Provider No: 91371 CRICOS Provider Code: 02870D North Sydney Campus : 116 Pacific Highway North Sydney NSW 2060 Tel: +612 9955 0488 F 02 9955 3888 Sydney CBD Campus : Level 5, 303 Pitt St Sydney NSW 2000 Tel: +612 ...

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