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BUS210 Marketing Research and Analysis

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PRLN 1110 Design And Production for Public Relations

Question

Answered

Task

Print & Digital Document Design (15%)

For this assignment you will create a creative brief for a project scenario that requires the communication of information in a "published" print or digital format (e.g. article, fact sheet, poster, invitation, brochure, event program, flyer, magazine cover, PowerPoint presentation, newsletter, menu, marketing postcard). 

Working from the creative brief and reflecting the elements and principles of design taught in class, you will submit an original work file in either Adobe Illustrator (.ai), InDesign (.indd), MS Word (.doc or .docx) or PowerPoint (.ppt) format. 

This project has two deliverables: 

1. Creative brief
 
2. Finished design file 

The completed design file must incorporate the following components: 
  • Images/illustrations that are sourced and cited appropriately based on Canadian copyright rules (at least one image/illustration).
  • Text - information, messaging, facts or figures intended to inform, educate or persuade an audience. 

1. Project overview

[Describe project information, goals, measurable objectives.]

2. Deliverables needed

[Copy, design, web development, mobile app, PR, printed materials, and/or newsletter.]

3. Company Background

What do you do? How did you start the company?

Everyone has a story of their business journey. What’s yours?

Who are your competitors or who you might be compared with? How do you differ from them?

What’s your position in the marketplace? What are your competitors up to?

Where do you want to place yourself relative to your competition?

4. Audience

[Who is the primary audience you are trying to reach? What do they currently think and how do they feel about your company?]

5. Message

[What’s the main message the audience should be left with? Is it the main benefit (not a feature) that the customer receives from your product or service? If you could add one or two other points what would those be?]

6. Tone

[Funny and casual, or formal - what do target audiences believe before your non profit communicates with them? What tone and imagery will be most effective, any specific visual goals?]

7. Budget and Schedule

[What’s your budget range if you’re outsourcing? When is the ultimate time to launch the message for the target audience to reach the greatest impact? The due date for complete project.]

8. Additional Information

[How many revision rounds should the writer/designer expect? Any unique specifications you need to share design wise?]

PRLN 1110 Design And Production for Public Relations

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Tellus molestie nunc non blandit massa enim nec dui. Tellus molestie nunc non blandit massa enim nec dui. Ac tortor vitae purus faucibus ornare suspendisse sed nisi. Pharetra et ultrices neque ornare aenean euismod. Pretium viverra suspendisse potenti nullam ac tortor vitae. Morbi quis commodo odio aenean sed. At consectetur lorem donec massa sapien faucibus et. Nisi quis eleifend quam adipiscing vitae proin sagittis nisl rhoncus. Duis at tellus at urna condimentum mattis pellentesque. Vivamus at augue eget arcu dictum varius duis at. Justo donec enim diam vulputate ut. Blandit libero volutpat sed cras ornare arcu. Ac felis donec et odio pellentesque diam volutpat commodo. Convallis a cras semper auctor neque. Tempus iaculis urna id volutpat lacus. Tortor consequat id porta nibh.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Hac habitasse platea dictumst vestibulum rhoncus est pellentesque. Amet dictum sit amet justo donec enim diam vulputate ut. Neque convallis a cras semper auctor neque vitae. Elit at imperdiet dui accumsan. Nisl condimentum id venenatis a condimentum vitae sapien pellentesque. Imperdiet massa tincidunt nunc pulvinar sapien et ligula. Malesuada fames ac turpis egestas maecenas pharetra convallis posuere. Et ultrices neque ornare aenean euismod. Suscipit tellus mauris a diam maecenas sed enim. Potenti nullam ac tortor vitae purus faucibus ornare. Morbi tristique senectus et netus et malesuada. Morbi tristique senectus et netus et malesuada. Tellus pellentesque eu tincidunt tortor aliquam. Sit amet purus gravida quis blandit. Nec feugiat in fermentum posuere urna. Vel orci porta non pulvinar neque laoreet suspendisse interdum. Ultricies tristique nulla aliquet enim tortor at auctor urna. Orci sagittis eu volutpat odio facilisis mauris sit amet.

Tellus molestie nunc non blandit massa enim nec dui. Tellus molestie nunc non blandit massa enim nec dui. Ac tortor vitae purus faucibus ornare suspendisse sed nisi. Pharetra et ultrices neque ornare aenean euismod. Pretium viverra suspendisse potenti nullam ac tortor vitae. Morbi quis commodo odio aenean sed. At consectetur lorem donec massa sapien faucibus et. Nisi quis eleifend quam adipiscing vitae proin sagittis nisl rhoncus. Duis at tellus at urna condimentum mattis pellentesque. Vivamus at augue eget arcu dictum varius duis at. Justo donec enim diam vulputate ut. Blandit libero volutpat sed cras ornare arcu. Ac felis donec et odio pellentesque diam volutpat commodo. Convallis a cras semper auctor neque. Tempus iaculis urna id volutpat lacus. Tortor consequat id porta nibh.

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BUS210 Marketing Research and Analysis

Attitudes and Use of Chatbots in Hospitals Market Research Project - Based on the introduction description - Give e a write out of the methodology method for the sampling and data analysis portion only Sampling Method words)opportunitiesandchallenges.Assuch,this study aims to explore the acceptabili ...

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NZDB503 Business Functions

1. Choose a product or service of your choice. Choose one that has plenty of marketing material publicly available.a. As an example: Product - Big Mac. Therefore analysis would focus on this product not the McDonald’s brand.2. Answer the following questions about your chosen product/service th ...

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Management

LO 1. Understand the elements of the marketing mix and how they are applied in a retail context LO 2. Understand how the elements of retail strategy are managed to achieve lasting competitive advantage LO 3. Critically Analyse the competitive position of domestic and international retailers LO 4. Cr ...

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Crowned Foods Is New Product

Running Head: Term Project Part A Term Project Part D: Group Report Love Mills Timothy Charles Durham College April 11th, 2021 Executive Summary Overview of product Crowned Foods ™ ‘snew product New Earth ® is ahigh-end quality breakfast addition that caters to health-conscious individ ...

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