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MKT103-Importance Of The Integrated Marketing Communications Plan For Firm  

Pages : 5 | Type : Essay

Answer: Introduction In this scenario, where a marketing research company has given me a short-term internship, I would follow various approaches to examine the commercial client base using the current academic research. A bottom-up and top-up marketing approach will be applied. Notably, a bottom-up marketing approach has no single definition. Instead, it has a few unique features that differentiate it from the top-down strategy which is rega...

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userWritten By : Mark     postPosted On : Jul 01, 2020     downloadDownload : 0
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MKT103-Marketing Plan Of Health Insurance Company Simplyhealth  

Pages : 13 | Type : Essay

Answer: Introduction The study intends to give a strategic marketing plan of the health insurance company Simplyhealth. The motto of the company is attracting the people belonging to the age of 20 years to invest in the health insurance scheme that are offered by the company. The United based company is the largest health insurance company. Over the 140 years of its service, the company has been making the healthcare easily accessible as well...

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userWritten By : Mark     postPosted On : Sep 25, 2020     downloadDownload : 0

More Courses from McMaster University

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MKT103-Integrated Marketing Communications  

Referencing Styles : APA | Pages : 2 | Type : Essay

RED BULL Case Study In 1987, Red Bull not only launched a completely new product, it created a whole new product category – energy drinks. Today it sells 4.6 billion cans a year to males 18---35 From day one, Red Bull has been giving “wiiings” to people and ideas, setting many milestones in sports and culture. Red Bull Media House is a global media company that produces, distributes and publishes authentic content and inspira...

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userWritten By :     postPosted On : Mar 19, 2020     downloadDownload : 0

ARMSTRONG, G., KOTLER, P., HARKER, M., & BRENNAN, R.

Marketing: An Introduction

In-text: ((Armstrong et al.2015) )

Your Bibliography: Armstrong, G., Kotler, P., Harker, M., & Brennan, R. (2015). Marketing: an introduction. Pearson Education.

BATRA, R. AND KELLER, K.L

Integrating Marketing Communications

In-text: ((Batra and Keller 2016) )

Your Bibliography: Batra, R. and Keller, K.L. (2016). Integrating Marketing Communications: New Findings, New Lessons, and New Ideas. Journal of Marketing, 80 (November), 6, pp. 122-145;

DE MOOIJ, M.

Global Marketing And Advertising

In-text: ((De Mooiji 2013))

Your Bibliography: De Mooij, M. (2013). Global marketing and advertising: Understanding cultural paradoxes. Sage Publications.

HEWETT, K., RAND, W., RUST, R.T. AND VAN HEERDE, H.J.

Brand Buzz In The Echoverse

In-text: ((Hewett et al.2016) )

Your Bibliography: Hewett, K., Rand, W., Rust, R.T. and van Heerde, H.J. (2016). Brand Buzz in the Echoverse. Journal of Marketing, 80 (May), 3, pp. 1-24;

KUMAR, V.

A Theory Of Customer Valuation: Concepts, Metrics, Strategy, And Implementation

In-text: ((Kumar 2018))

Your Bibliography: Kumar, V. (2018). A Theory of Customer Valuation: Concepts, Metrics, Strategy, and Implementation. Journal of Marketing, 82, (January), 1, pp. 1-19.

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