Delivery Charge for Wholesale Clients

Announcement of Delivery Charge for Wholesale Clients - Creme Bakery

Task

This assignment must be submitted before 5:00 p.m. on Friday, Oct. 29. Assignments sent after that time will not be read and will automatically receive a grade of ZERO. Please revise and proofread your letter carefully before submission. Type your letter in an MS Word document and submit it by clicking on the "Submit Assignment" button in the top right corner of your screen. Follow the prompts to upload your Word document. NOTE: Turnitin software will be applied to this software to ensure that the work is original and not copied from some other source, including other student submissions. Plagiarized material will automatically receive a grade of zero.

(15% of course grade)

Complete all the Week 6 textbook readings and course material posted in the Week 6 Module in CANVAS before attempting this assignment. In addition, review the section in Chapter 5 on writing business letters as well as any feedback you received on your Business Letter Assignment. This assignment tests understanding of writing and formatting a professional letter as well as effectively delivering a negative news message.

Read and consider the following scenario:

Bad News to Customers: Putting an End to Free Bakery Deliveries

As the owner of Crème Bakery in Hamilton, Ontario, you have many devoted customers who love your desserts. Your salty caramel cupcakes offer an irresistible salty sweet flavor combination using sea salt crystals that complement the sweet buttery caramel. Although your cupcakes are a trendy hit, you also feature delicious cakes, squares, cookies, croissants, and breads. Your bakery has a medium-sized storefront; however, most of your business comes from supplying local restaurants and coffee shops with your tantalizing treats. You own two trucks that make deliveries to customers throughout the Hamilton/GTA area. Although Crème is financially successful, rising costs have severely undercut your profits over the past few months. You know that you are not the only business owner dealing with rising prices. Many of your suppliers have raised their prices over the past year. Specifically, the higher prices of wheat and sugar have resulted in a drastic increase in your production costs. Previously, you did not charge for deliveries made to your wholesale clients. However, you now feel that you have no choice but to add a delivery charge for each order to cover your increased costs and the price of gas.

Your Task: As the owner of Crème Bakery, write a letter to your wholesale delivery clients in which you announce a $20 charge per delivery. Try to think of a special offer to soften the blow of the bad news.

Address your letter to one of your clients, Ms. Stacy Windsor, Café Farewell, 16 Blackmarsh Road, Hamilton, ON L9J 4P4.

This assignment will be graded using the attached rubric on CANVAS. Grading criteria will include the following:

1. A mark for the content of your letter (does it effectively accomplish the purpose of this task and demonstrate effective negative news messaging techniques)

2. A mark for having a well-structured/organized letter (including company letterhead at the top, the date, proper address information for the client, and a well-organized body)

3. A mark for the correctness of your writing, including grammar, mechanics, and word choice A mark for having a professional salutation

4. A mark for having a professional sign-off followed by your full name and title (Owner).

10/26/21, 2:58 PM

Week 6: Communicating Negative News Assignment

Criteria

Ratings

Pts

Content

5 pts

4 pts

3 pts

2 pts

1 pts

0 pts

Exceptional

Strong

Satisfactory

Needs

Unsatisfactory

No Marks

The letter

Improvement

The letter, to a

The

skillfully

effectively

sufficiently

The letter, to

certain extent,

assignment

addresses

a certain

addresses the

was not

the purpose

the

the purpose

extent,

purpose of the

completed

of the task

purpose of

of the task

addresses the

task and

or does not

and conveys

the task

and conveys

purpose of

conveys a

follow the

a sense of

and

a sense of

the task and

sense of

posted

5 pts

audience.

conveys a

audience. All

conveys a

audience.

instructions

All

sense of

or most

sense of

Some or few

in any way.

assignment

audience.

assignment

audience.

assignment

instructions

All

instructions

Some or few

instructions

were

assignment

were

assignment

were followed

followed

instructions

followed

instructions

correctly.

were

correctly.

were followed

followed

correctly.

Organization

4 pts

3 pts

2 pts

1 pts

0 pts

Strong

Satisfactory

Needs

Unsatisfactory

No Marks

The writing is

Improvement

The writing has

The assignment

well structured

sufficiently

The writing has

little structure

was not completed

and

structured and

some structure

and

or there is no

organized,

and

organization,

structure or

making it very

making it

organization, but

making it

organization

easy for the

possible for the

it may at times

difficult for the

evident, making it

audience to

be difficult for

audience to

extremely difficult

follow the

follow letter.

the audience to

follow the letter.

for the audience to

letter.

Company

follow the letter.

Company

follow the letter.

Company

letterhead at

Company

letterhead at

Company

4 pts

letterhead at

the top, a

letterhead at the

the top, a

letterhead at the

the top, a

correct date,

top, a correct

correct date,

top, a correct date,

correct date,

and correct

date, and correct

and correct

and correct client

and correct

client address

address

client address

information

information may

information

information were

information

were all

not have all

were mostly

excluded or were

were all

included and

been included

excluded and/or

not properly

included and

mostly properly

and/or properly

were not

formatted.

properly

formatted.

properly

formatted.

10/26/21, 2:58 PM

Week 6: Communicating Negative News Assignment

Criteria

Ratings

Pts

Word

4 pts

3 pts

2 pts

1 pts

0 pts

Choice &

Strong

Satisfactory

Needs

Unsatisfactory

No Marks

Correctness

The letter was

Improvement

The letter was

The assignment was

exceptionally

written in

The letter was

written in English

not completed or

well written in

mostly

written in

that lacked

significant/numerous

concise,

somewhat

conciseness

errors in English

correct

concise,

and/or contained

grammar,

English using

correct English

language that

mechanics,

appropriate,

mostly

using

was

punctuation,

professional

appropriate,

somewhat

inappropriate or

spelling, and word

4 pts

language. No

professional

appropriate,

unprofessional.

choice and/or highly

errors in

language.

professional

Frequent errors

inappropriate

grammar,

Few errors in

language.

in grammar,

language for

mechanics,

grammar,

Some errors in

mechanics,

professional writing.

spelling,

mechanics,

grammar,

spelling,

punctuation or

spelling,

mechanics,

punctuation or

word choice.

punctuation or

spelling,

word choice

word choice.

punctuation or

word choice.

Professional

2 pts

1 pts

0 pts

Salutation

Full Marks

Satisfactory

No Marks

A professional

A professional salutation is

A salutation is either missing or the

salutation is

included but there may be

one included is not sufficiently

2 pts

included and

some errors in the formatting.

professional for the task and

correctly formatted.

audience.

Professional

2 pts

1 pts

0 pts

Sign-Off and

Full Marks

Satisfactory

No Marks

Signature

A professional sign-

A professional sign-off is included but

A sign-off is either missing or

off is included and

there may be some errors in the

the one included is not

correctly formatted.

formatting. The sender's full name,

sufficiently professional for

The sender's full

title, and company name are mostly

the task and audience. The

2 pts

name, title, and

included below the sign-off and

sender's full name, title, and

company name are

formatted correctly though there may

company name are either

included below the

be small details missing or minor

missing or are incorrectly

sign-off and formatted

errors in formatting.

listed or formatted.

correctly.

Total Points: 17

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