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Running head: MARKETING
Running head: MARKETING
Social Media and Marketing
Marketing copywriting is persuasive writing that promotes the sale of businesses' products
Copywriting is the essence of any form
of marketing strategy.
For this type of
marketing, the copywriters create slogans, taglines, and many diverse advertising messages to
deliver content for all kinds of marketing to have a successful marketing campaign.
about copywriting as a marketing strategy, it is more about web writing for online consumers.
Overview of Marketing Copywriting
Marketing copywriting requires creative writing. A creative copywriter has to have a gift
. Having well
and memorable phrases
that sell your ideas
and delivers value when needed is considered a tremendous copywriting strategy and has a call for
Whether small or medium, any form of business is trying to
break into the copyw
industry, understanding the essential fundamentals of writing. Copywriting marketing strategy is
a marketing toolbox on its own
. A well
written copy can make or break a
marketing piece. In that context, copywriting can be considere
d a well
investment since it doesn't require a lot of capital
There are different types of marketing copywriting.
These search engine optimization
copywriting, direct response copywriting, business to business copywriting, radio, and te
copywriting. There are also different types of copywriters
. The digital copywriters
deal with social media, the marketing copywriters who deal with marketing products and services
through creative writing, the explainer copywriter,
the technical writer
s who deal with
and medium marketing.
While preparing to write, having essential research on what you intend to write is
et al., 2017)
. For a copywriter, gaining the knowledge of how to voice your
intentions to the right audience in a
friendly conversational manner. Writing what you believe in
with a catchy title is
to communicate to your
In copywriting, assembling the tools that you need and creating a plan on how you intend
to write the
is essential. But you have to begin with freewriting the ideas that you have down
while observing the general rules. When you get the general idea of
how you want your piece to
a draft and polish the breeze
the next step. Then begin with writing the headline and
Then assemble the google drive tools and the dropbox.
Then finally, try your copy using
know your audience and
what interests them the most
, try posting your copy to see the reaction of your intended audience.
For example, while advertising a favorite product in Canada, knowing your audience is very
nfluential in copywriting advertisements.
For Various Media
Media working is fascinating
and challenging. Although new media publishing platforms
have risen, the journalism world is evolving drastically, and people rely significantly on media to
inform, educate and entertain people. This influences the way people view the world. It also affec
them in changing those views. While copywriting, there are various types of media. First is the
structuring for print
online structuring, creating a copy for a webpage and
writing copy for product description
in the social medi
Copywriting marketing Is an essential part of business marketing. It is vital to set an
editorial calendar that establishes your marketing objectives, gives you time t
o research possible
topics. Besides, the calendar
you understand your analytics to have the right content ideas to
help monitor your result and optimize your strategy. After setting the editorial calendar, managing
the brand voice takes your copywriting to the next level
For instance, take the
advertisement. This advertisement is very famous in Canada.
a very effective
copywriting. Its structure and comprehensiveness make it a
t because it read
into the audience's interests and intrigue
, both pictoria
l and tagline.
Hernández, E. (2017). The Art of Copywriting. In Leading Creative Teams (pp. 129
Maslen, (2019). Write to Sell: The Ultimate Guide to Copywriting. Marshall Cavendish
International Asia Pte Ltd.
Shahi, & Giashi, (2019). Efficacy of Learning and Teaching with LinkedIn Learning in Student
Led Reading Courses. Applications of LinkedIn Learning in Ontario's Post
Micu, A., Micu, A. E., Geru, M., & Lixandroiu, R. C. (2017). Analyzing user sentiment in social
media: Implications for online marketing strategy. Psychology & Marketing, 34(12), 1094
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