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bus 371 Business Case

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There is no minimum length for each question, but the maximumlength is 1,500 words for each question. Note that the quality of the answer is much more important than the number of words.Question 1China’s  online  retail  transaction  value  hit  approximately  US$1.5  trillion  in  2019,  an  astronomical  number  that  is  more  than  twice  that  of  the  United  States’.  Nonetheless,  while  China’s  e-commerce  market  is  still  growing  and  highly  vibrant,  the  rate  of  growth  has  been  dipping. Critically assess why this is so and analyse any three (3) factors contributing to this phenomenonQuestion 2The phenomenon of “social commerce” has been trending in China’s e-commerce market in recent years. In fact, China’s social commerce is predicted to be worth over US$150 billion by 2020. Explain what is meant by “social commerce” and formulate any four (4) key strategies for businesses to leverage this phenomenon in China.  (25 marks)Question 3China  has  long  been  the  world’s  manufacturing  hub.  However,  with  the  advent  of  the  Sino-American trade war that started in 2018, businesses have shifted production away from China  to  other  parts  of  Asia.  Critically  examine how  and  to  what  extent  the  Sino-American trade war has reoriented supply chains and production networks in Asia.
Assume that you are an analyst at a global management consultancy. The senior management of your firm is asking you to conduct a presentation to analyse China’s social commerce market scene and strategise ways to leverage this phenomenon for potential business development in China. Your presentation should address the following points:1.What is social commerce and why is it important to doing business in China?2.Discuss the four (4) most important strategies to leverage social commerce in China and provide the relevant justifications.  3.Briefly  discuss  two  (2)  related  challenges  for  foreign  firms  interested  in  tapping  the  Chinese social commerce market.Prepare a video recording of the presentation of at least 3 minutes but not exceeding 6 minutes.There are two methods for ECA video assignment submission; either Record Media or Upload Media. For Upload Media, please note that your file size should be no more than 500MB and the format is in .mp4

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For this assessment, you are required to develop a marketing plan for a client organization (12 pages maximum). The client organisation will be given to you. Your lecturer will select the client/brand for your team's work. Your plan will be underpinned by sound research and demonstrate thoughtfulnes ...

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You will prepare a 10-page portfolio pitch and brief to your advertising agency. Students are to use choose their own firm and apply theoretical knowledge of models and concepts to the 7 Ps and apply them to your chosen service firm. Refer to weekly contents in order to choose and find the models an ...

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