Task:
You have two options for this assignment:
(1) The marketing of toys for boys and girls. For this option you are to visit a department store toy section and write your assignment about the ways that gender is marketed through socially produced differences between boys and girls. How are toys for boys and girls marketed to us? You must discuss toys for boys and toys for girls.
(2) The marketing of clothes for men and women. For this option you are to visit a department store that sells clothes for men and women.
●You will write your assignment about the ways that gender is marketed through socially produced differences between men and women.
●How are clothes for men and women marketed to us?
●You must discuss clothes for men and women.
●For both options you must discuss both girls and boys or men and women.
●You might want to focus on a particular type of toy, dolls, and action figures for example, in the case of the former. In the case of the latter, you might choose to focus on a particular type of garment, for example undergarments. Feel free to explore any aspect of marketing including product placement, product displays, product packaging, promotional materials, the type of toy or clothes, the toy or clothing itself etc.
●This assignment must include: a) How gender is used as a marketing tool, b) Potential effects these strategies have on consumers, and c) What does this assignment tell you about gender?
●This assignment is five double-spaced pages and should follow the standard assignment formatting guidelines.
