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COS2223 Management Information System

Question

Answered

Task assigned: Read the opening case and answer the following questions.

 

(a) Choose any well-known E-Commerce company and discuss their critical success factors? Is its decision to offer a much broader selection of items a good marketing strategy? With the increased services and diversification, do you think the company will be able to concentrate on its core competency of enhancing the company brand? What about their long term vs. short term strategy?

 

(b) Visit the company website and identify at least three specific elements of its personalization and customization features. Browse specific item on one particular site, leave the site, and then go back and revisit the site. What do you see? Are these features likely to encourage you to purchase more items in the future from the company?

 

(c) Find some recent material on the company marketing strategy and discuss your findings.

 

(d) Examine social networking activities on the company. What are their purposes?

COS2223 Management Information System

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Tellus molestie nunc non blandit massa enim nec dui. Tellus molestie nunc non blandit massa enim nec dui. Ac tortor vitae purus faucibus ornare suspendisse sed nisi. Pharetra et ultrices neque ornare aenean euismod. Pretium viverra suspendisse potenti nullam ac tortor vitae. Morbi quis commodo odio aenean sed. At consectetur lorem donec massa sapien faucibus et. Nisi quis eleifend quam adipiscing vitae proin sagittis nisl rhoncus. Duis at tellus at urna condimentum mattis pellentesque. Vivamus at augue eget arcu dictum varius duis at. Justo donec enim diam vulputate ut. Blandit libero volutpat sed cras ornare arcu. Ac felis donec et odio pellentesque diam volutpat commodo. Convallis a cras semper auctor neque. Tempus iaculis urna id volutpat lacus. Tortor consequat id porta nibh.

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