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AFM333 International Business

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As a reminder, the first step in the exam process is to post the separately provided instruction sheet to your dropbox to acknowledge that you have read and understand the instructions.  This will be your signal to us that you are healthy at the time of the exam start and intend to write the exam.  If you have any reasons that would preclude you from writing, now is the time to opt out and communicate that to your Professor along with appropriate documentation as per University policies.  The instruction sheet must be posted by 9PM Tuesday August 11th.  


There are 7 questions for this exam.  Your answer to each must adhere to the page limits below (12 point Times New Roman or Arial font, single spaced) and must be submitted in the corresponding dropboxes (Final Exam Q1, Final Exam Q2 etc.) by 6PM on Thursday August 13th.  Late submissions will not be marked and will receive a grade of zero.

1. Size up Devinci.  Who are they and what do they do?

2. What is the role and requirement in the case?

3. List the issues facing Devinci in the case.  What do you think the core issue is?

4. Use the Global Market Entry framework to assess Devinci’s approach to globalization in Asia Pacific.

5. Draw a Value Chain for Devinci using the information provided in the case

6. A) Describe Devinci’s current market entry strategy using details from the case to support your answer.  Where does this put them on the market entry strategy continuum?  (max 1 page for both parts A and B)  

B) Describe the currency risk Devinci faces in its business, and what strategy have they employed to manage that risk?  (max 1 page for both parts A and B

7. Using a combination of the data in Exhibits 2 through 6, apply an EMPI like process to assess the markets in Asia Pacific.  Build a summary table of your shortlisted markets and the subset of criteria from the exhibits you will use to make your decision.  Which market would you recommend they enter first and why?

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The project brief has been accepted by Senior Management and a design project has been formally commenced . One have been appointed as both Project Manager and Chief Designer for the project.The tasks are to:Update the project brief with full details of Objectives, Outputs and targets ...

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