UMKC8T-15-M Strategic Marketing Planning
Questions:
Assessment Instructions
This assignment requires you to answer questions in relation to the case study ‘Hopkinson’s Coffee Company’ (see below). This is an individual, case-based assignment.
Question 1: Report (80 marks). Using relevant theories, frameworks, and concepts, analyse and evaluate the current position in which Hopkinson’s finds itself, and make recommendations for a marketing strategy. Identify any risks or challenges associated with yo...
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