Case 7.1 Walmart
Walmart was founded in 1962, Walmart (www.walmart.com )isthe largest traditional brick-and-mortar
retailer in the world. The company has 11,700 stores â€”including 411 in Canada â€”plus 6,200 trucks, and it
attracts 140 million weekly shoppers in 28 countries. In addition, Walmart isthe second-largest online
retailer, behind Amazon. As Walmart expands its online presence, itneeds to develop astrategy to
compete against Amazon. Therefore, the company ...