Al-MaraiandtheSaudifoodindustry
Thechallengesfacingamiddle-easterndairyproducecompany
MuhammadAsadSadiandJoanHenderson,intheirarticle‚‚Insearchofgreener
pastures:Al-MaraianddairyfoodbusinessinSaudiArabia™™,haveprovideda
glimpseintoaMiddle-Easterncommercialsuccessstory.Theauthorshave
gatheredasmuchinformationaspossibleconcerningtheSaudidairycompany,Al-Marai,
theirmarketposition,theircompetition,andtheiroperations,inordertoprovideabasisfor
discussionandanalysisforfutureex...
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