People and IB
A discipline in IB studies that focuses on the elements of people in the context of
managing an MNE.
includes the studies about communication, cultures, and
societies in the IB context
The studies about managing people in IB are called: International HRM.
Human resource management (HRM)
Activities that attract, select and manage employees
Why is HRM important?
People are the key resources of the firm to be actively managed and developed.