The purpose of this assessment task - you are setting the scene in this assessment task of what is going on in this area/industry i.e., health food/beverage sectors OR alcohol/cider industry.
An opportunity analysis gives an understanding of the industry overall (including some information about the company etc.) so that the business/marketer has some idea of what is currently going on including any known gaps in the market place.
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"Introduction To Marketing." My Assignment Help, 2020, https://myassignmenthelp.com/free-samples/1003mkt-introduction-to-marketing.
My Assignment Help (2020) Introduction To Marketing [Online]. Available from: https://myassignmenthelp.com/free-samples/1003mkt-introduction-to-marketing
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