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1003MKT Introduction To Marketing

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Question:

Identify up to 3-4 major direct/indirect competitors to the company/brand. Provide an overview of what is happening in the industry in relation to competition. Make sure you identify your points of similarity (POS) and your points of differentiation (POD) from each competitor> Place text here. Place text here.  Place text here.  Place text here.  Place text here

Write approximately 250+ words plus include your competitive market summary table. Please format this page to appear in landscape if you think the table warrants this. You should tell me who each competitor is, who is their target market, how are they positioned, and give an overview of the marketing mix (4 P’s) for each competitor.

Who are they Identify who are the primary purchasers of the product(s) in this marketplace; What do they purchase (i.e., Identify what products they primarily purchase); When do they purchase? (i.e., when are customers most likely to purchase the product(s) in this marketplace. Where do they purchase? (i.e., Identify at what outlets they are most likely to purchase the product(s) in this marketplace); How do they purchase? (i.e., How do they go about purchasing the product(s) in this marketplace); and Why do they purchase (i.e., Identify for what reasons customers are most likely to purchase the product(s) in this marketplace).  Place text here. Place text here.  Place text here.  Place text here.  Place text here.

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