In this paper, we are looking forward to develop a website portal for “the Hotel Royal”. The owner of the hotel wants to move forward his business practices on the ground of digitization by developing a website for the organization.
The inadequacy is faced in working plan of the Hotel Royal due to offline handling of the work. The rate of numbers of customers is goes on reducing. The organization is inefficient in providing online facility of booking of the room to their customers. The information of the existing customers is difficult to retrieve from the documents.
The goal of the business is to develop a website which helps in transforming their business activity to digitization for building strong bonding with new and existing customers.
The development of the Web portal helps in developing strong bonding between the customers and the Hotel Royal. Numerous facilities are provided to the customer such as online booking of the room, payment, and others.
Competitor Website analysis
The rate of numbers of customers is goes on reducing due to the availability of online booking system facilities by the competitors of the Hotel Royal. The analysis of the competitor website helps in pointing out the facilities which the customers can select through the online medium (Rus, and Negrusa, 2014). The analysis of the competitor website helps in adding new features to the website which can make the organization to go beyond their customers. During the course program, we have analysed the official website of some competitors like hotel Hyatt and Hotel Radisson.
The tourists of all age groups are the target audience for the organization. The hotel should provide the facilities to the customers of all age groups. The strategic plan should be developed to facilitate children with club house with variety of game, women with the facility of saloon and spa, men with the facility of gym and swimming pool, and old people should be facilitated with the garden.
Forecasted use environment
The service oriented website should be developed for formulating the business operation for the Hotel Royal. The proper communication should be managed between the receptionist, staff, and the customers. The receptionist is responsible for booking of the room and relevant facilities, staff is responsible for managing facilities and services quality, and customers is required to book a room in the hotel. The key areas which should be focused on developing a website for the Hotel Royal are as follows:
- Booking of room through online portal
- Storing the records of the existing customers in the database of the hotel (Nigl, 2011)
- Updating information relevant to the availability of room and relevant facilities
- Information related to the type of room such as A/C or Non-AC, Single room or double room.
- Availability of customer service support for 24 hours
- Varity in payment transaction
- Booking of required facilities such as food, swimming pool, gym, spa, saloon, and others.
The login credentials such as user ID and passwords should be provided to the customers for accessing of their account (Mahadev, 2015). The verification and validation process should be used for matching the details submitted by the user with the database information, if the match found than the customer can prevail the facilities of the hotel otherwise the login will be discarded. It helps in securing the information of the customers which is stored in the database of the hotel from hacking.
Facilities provided at Customers end:
- Customers are provided with the login credential to access their account
- Checks the availability of the room
- Booking of the room according to the requirement such as AC or NON-AC, Single or Double
- Confirmation of the payment done through the credit card and debit card
- Selection of the required facilities such as food, gym, spa, pool, or others
- Log out from the account
- Filling of the registration form for New customers
- Existing customers can use their login ID and password
Facilities provided at Employees end:
- The verification and validation process should be used for matching the details submitted by the user with the database information, if the match found than the customer can prevail the facilities of the hotel otherwise the login will be discarded.
- Generation of notification to be sent on the email of the user of the confirmation detail.
- Synchronization of the documentation
- Development of database for storing personal details of the customers for contact
- Development of cookies for managing time out session of the user after login
- Keeping backup support of confidential information to recover it after the loss or failure of the system
- Updating the rooms availability on the portal
Website Content and development tools
Development of online registration form for the customers to give their details for contact such as Name, Address, Mobile number, email, gender, Date of birth, age, and others
Assigning of Login ID and Password to the customers for accessing their account
Assigning of Login ID and Password to the Admin for accessing its account
Management of Receptionist work such as room booking, price, cost, facilities, and other
Information can be accessed by the house keeping to provide relevant services to the customers
Report generation for documentation
Capacity of the database should be up to 5 million customers
Online payment system with the association of bank for transaction through the credit and debit card
Sending of notification to the customers email by providing the details about check in date, check out date, price of room, price of facilities, and others (Farooq, Gondal, Shuja, and Ibrahim, 2013)
Management of Receptionist work such as room booking, price, cost, facilities, and other
Automatic updating of room left for customers
Providing 24 * 7 customers service support
Verification and validation of the login ID and password for the customer and the admin account
Accuracy in getting details of existing customers
Security system such as setting of cookies for session time out process.
The confidential information of the customers which is used for payment transaction should be done in the encrypted form
Log In: For accessing the customer or admin account
Log out: For closing of the session
Room Availability: Checking availability of room in different categories such as AC, NON-AC, Single bed, Double bed, and others
Price List: List of price associated with the room
Facilities: Customers can make the choice of facilities they want to use
Payment: Different modes of payment should be provided to the customers
Google Map: Helps the customers to predict the location of the hotel (Jain and Kumar, 2009)
About us: It is the home page which is having images of the services provided and room
Contact detail: Address of the hotel
New user or Existing user: If new user than the registration form will open to make a new account of the customer in the database and for existing customers they can directly use their login credentials (Bernving, Wang, Pulm, and Boyer, 2016)
User Interface: The user make use of Google chrome or Mozilla Firefox as their web browser for opening the web portal for the hotel Royal
Software Interface: ASP Dot Net and SQL server 2010 for database
Hardware Interface: LED or LCD visual Display
2 Gigahertz processor, 16 GB RAM, and 80 GB memory capacity for storing the information of the customers
Website content storyboard
The following diagram shows the complete story board of various functions performed by the website portal.
Website template design
Log In page for the customer:
Room facility and it associated price list
Booking of the room through the customer account
The following diagram shows the flow of process for managing the request placed by the customers to know the availability of room according to their requirement (Bakalaureusetoo, 2015). The receptionist book the room for the customers in their hotel for the date asked by the user for check in and check out. The development of the web portal helps in managing communication between the receptionist, staff, and the customers for the effective management of the business operation. The customers can do the payment by using their credit card and debit card information and after the payment process; the confirmation mail and notification will be sent to the email account of the customer for further enquiries (Bemile, Achampong, and Danquah, 2014).
The social media platform plays an important role for the marketing of the Hotel (Akazue, 2016). The campaign and the brochures should be developed which emphasize on discounts, images of facilities, and others. The brochures should be circulated among customers through the social media platform such as Linked in, Instagram, Whats App, Facebook, Twitter, and others. The customers retrieve the information about the hotel through the social platforms (Aggrwal, 2011). It helps in increasing the numbers of customers towards the organization which in turn increases the profit and return on investment of the enterprise.
The proposal of the website development for the Hotel Royal will be effective in carrying out their operational working. The customers are provided with the online portal for booking and the payment of the room. The use of ICT technology in the working curriculum of the enterprise makes its digitised according to the rising demand of trends and technology. The social media platform is used for marketing of the hotel so that new customers get attracted towards the enterprise. The development of the web portal helps in managing communication between the receptionist, staff, and the customers for the effective management of the business operation.
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