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1803ICT Information Systems Foundations

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Question:

Part 1) An overall analysis of the business of Amazon Australia
 
In this part of the assignment, you will analyse the overall business of Amazon Australia by addressing the following requirements:
 
a) Provide information about Amazon Australia and locate relevant information about its strategy, how it competes in the market, and its operations.
 
b) Describe the organisational form of Amazon Australia using Mintzberg’s classification.
 
c) Present the value chain of Amazon Australia using Porter’s Value Chain Model. List and describe the primary and support activities of Amazon Australia.
 
d) Analyse the competitive strategy of Amazon Australia using Porter’s competitive forces model. For each of the five forces, explain if that force is low, medium, or high, and explainwhy.
 
Part 2) Analysing an existing human activity system that is problematic 

In this part of the assignment, you will identify aspects of an existing human activity system within Amazon Australia which is problematic and needs improvement, and answer the questions below:
 
a) Identify an existing human activity system within Amazon Australia which could be identified by some stakeholders as being problematic and suffering from issues (problems). Also, list the stakeholders of this human activity system and define their roles.
 
b) Draw a rich picture showing the issues and the concerns of the stakeholders you haveidentified.
 
c) Draw a process model using the BPM notation for the process of the existing human activity system you have identified.
 
d) Use the DeLone-McLean Model of Information System Success to describe the areas in which the existing human activity system is not successful. e) Describe measures of success (efficiency, efficacy, and effectiveness) for the existing human activity system identified, and explain using success measures where the HAS fallsshort.
 
Part 3) Suggesting a new Information System to support the HAS in part 2 (

In this part of the assignment, you will suggest a new information system for a specific purpose, which can help Amazon Australia overcome those issues identified in part 2, and perform better. This must be a new or modified information system. Answer the following questions with regards to the new information system:

a) Identify a new information system which can clearly add value to the business of Amazon Australia. Is it a primary or secondary activity according to Porter’s value model? Also, list the likely stakeholders of this new information system and define their roles. b) Describe the data and information that the new system involves, explain the types of knowledge that the new information system can create, and describe how it can inform decision-making.

c) Draw a process model using the BPM notation for the new information system you have identified.

d) Classify the new information system within Amazon Australia as either: front-end, back-end, customer- facing, or supplier-facing; and explain why.

e) Describe dimensions of impact of your proposed new information system within Amazon Australia for all stakeholders; identify intended and positive effects (and possible negative effects) and describe the proposed impact of the new system on the organisation, groups, and individuals.

f) Describe measures of success (efficiency, efficacy, and effectiveness) for the proposed new information system.

Part 4) Recommendations and reflection a) Synthesise the outcome of parts 1, 2, and 3 into a report containing a series of recommendations to Amazon Australia’s management.

b) You need to devise recommendations as to how it can make use of a new information system in order to provide better service to customers; and to ensure success of the information system by taking steps to avoid system failure.

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