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2859 : International Business Management

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Question: 

1. What short-term advice would you give Lawrence to fix the immediate problem and staunch the fallout in Scotland?
2. Conduct a PEST analysis to determine the viability of Scotland and the additional locations in Europe (Germany, France and Holland)
3. What are the advantages and disadvantages of the different entrance strategies (direct investment, joint venture, or franchising)?
4. Based on your PEST analysis, choose the best method of entrance (direct investment, joint venture, or franchising) and create a full strategy around it. Justify your answer.
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