1 .Identify and examine strategies for the firm (or SBU) of your choice. Strategies could include:
2 .Evaluate the suitability of the firm’s current business strategy based on the outcomes of your analysis (e.g., the identification of the firm’s current strategy and the most significant factors affecting the firm’s performance, and your understanding of strategy). If the current strategy is not suitable, please recommend no more than two alternative strategic initiatives that the firm should pursue and justify your recommendations.
3 .Draw your conclusion.
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