Read the Case Study on The Relaxing Times Hotel and Write this report provides an overview of trends in activity holidays, investigating the core market factors, strengths and weaknesses, consumer dynamics, and likely future developments.
The recession put a stop to five years of growth in activity holidays, with an estimated 16% fall in activity breaks during 2009.
There are signs that activity holidays are no longer just the preserve of young adrenaline junkies, but are becoming more ‘mainstream’, attracting more women, more over-50s and.
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