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312MKT International Marketing

tag 0 Download 10 Pages / 2,444 Words tag 23-09-2021
  • Course Code: 312MKT
  • University: Coventry University
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  • Country: United Kingdom

Question:

Case study: Capital Chocolate Company

This assessment requires you to produce a marketing audit of Capital Chocolate based on the information in the given case study, in which you must:

1.Carry out an analysis of the marketing performance and effectiveness of Capital Chocolate in terms of two of the following:

.sales and market share
.objectives
.gap analysis
.effectiveness of existing strategies

2.Carry out an analysis of the marketing situation of the company, in terms of two of the following:

.segmentation
.portfolio analysis
.market and product life cycle
.competitive advantage
.positioning

3. Identify and explain the micro and macro environmental influences which are having an important impact on Capital Chocolate (two micro and two macro influences are required).

4.Produce a SWOT analysis for Capital Chocolate, summarizing the key factors impacting on the company.
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Total 10 pages

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My Assignment Help (2021) International Marketing [Online]. Available from: https://myassignmenthelp.com/free-samples/312mkt-international-marketing/strategies-of-capital-chocolate-company.html
[Accessed 03 December 2022].

My Assignment Help. 'International Marketing' (My Assignment Help, 2021) <https://myassignmenthelp.com/free-samples/312mkt-international-marketing/strategies-of-capital-chocolate-company.html> accessed 03 December 2022.

My Assignment Help. International Marketing [Internet]. My Assignment Help. 2021 [cited 03 December 2022]. Available from: https://myassignmenthelp.com/free-samples/312mkt-international-marketing/strategies-of-capital-chocolate-company.html.


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