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312MKT International Marketing

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Question:

Case study: Capital Chocolate Company

This assessment requires you to produce a marketing audit of Capital Chocolate based on the information in the given case study, in which you must:

1.Carry out an analysis of the marketing performance and effectiveness of Capital Chocolate in terms of two of the following:

.sales and market share
.objectives
.gap analysis
.effectiveness of existing strategies

2.Carry out an analysis of the marketing situation of the company, in terms of two of the following:

.segmentation
.portfolio analysis
.market and product life cycle
.competitive advantage
.positioning

3. Identify and explain the micro and macro environmental influences which are having an important impact on Capital Chocolate (two micro and two macro influences are required).

4.Produce a SWOT analysis for Capital Chocolate, summarizing the key factors impacting on the company.
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[Accessed 22 October 2021].

My Assignment Help. 'International Marketing' (My Assignment Help, 2021) <https://myassignmenthelp.com/free-samples/312mkt-international-marketing/strategies-of-capital-chocolate-company.html> accessed 22 October 2021.

My Assignment Help. International Marketing [Internet]. My Assignment Help. 2021 [cited 22 October 2021]. Available from: https://myassignmenthelp.com/free-samples/312mkt-international-marketing/strategies-of-capital-chocolate-company.html.


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