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3212HSL Marketing And Sales For Tourism And Hotels

tag 0 Download 6 Pages / 1,258 Words tag 01-02-2021
  • Course Code: 3212HSL
  • University: Griffith University
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  • Country: Australia

Question:

Prepare a report on the investigative steps undertaken to establish the characteristics, needs and buying behaviour of chosen target market. The findings resulting from this process, will be the presentation of a definitive overview of the target group.

You are to select one of the following target markets identified below:

  • MICE Market?
  • Millennial Traveller?
  • Family Travellers?
  • Luxury Travellers?

The purpose of this report is the evidence that you understand the research process involved in gathering marketing data to define your target market.

This report’s objective is to create a profile of your target market, understanding its characteristics, needs and buying behaviour.

The report will: ??

  1. Introduction - Define the objective of the research – in this case to develop a definitive profile of your selected target market.?

  2. Chronicle your conduct of a situation analysis investigation – how are you going to go about investigating the target market? ?

  3. Give details of the informal investigation (secondary research)-Where are you going to look? What sources of information will you use??

  4. Propose and plan a formal investigation (primary research) – if you needed more specific information on your target market, how would you go about collecting this??

  5. Then present your findings defineyour target market. ?
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Total 6 pages

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My Assignment Help (2021) Marketing And Sales For Tourism And Hotels [Online]. Available from: https://myassignmenthelp.com/free-samples/3212hsl-marketing-and-sales-for-tourism-and-hotels/marketing-of-millennial-traveller.html
[Accessed 02 December 2022].

My Assignment Help. 'Marketing And Sales For Tourism And Hotels' (My Assignment Help, 2021) <https://myassignmenthelp.com/free-samples/3212hsl-marketing-and-sales-for-tourism-and-hotels/marketing-of-millennial-traveller.html> accessed 02 December 2022.

My Assignment Help. Marketing And Sales For Tourism And Hotels [Internet]. My Assignment Help. 2021 [cited 02 December 2022]. Available from: https://myassignmenthelp.com/free-samples/3212hsl-marketing-and-sales-for-tourism-and-hotels/marketing-of-millennial-traveller.html.


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