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3608QCA Innovation And Entrepreneurship

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Question: 

This written component of the assignment will be in the form of a condensed Business Plan. Market details will be based on actual market research which groups have undertaken over the duration of the semester. This market research may be either of a primary or secondary nature (or both).

The method must match the requirements for the proposed business venture. It is expected that groups undertake actual and realistic steps to complete the plan.

This plan will be based on one (or a combination) of the team members’ innovations presented in the individual assignments. Group members will collectively decide on the best idea(s) to develop further for their presentations and final business plan. The selected idea/innovation can be further refined if required Groups will also create a name brand, and a marketing image to match their target market segment. The plan MUST identify a real market segment and demonstrate an understanding of its needs, wants, willingness and ability to pay for the tourism product/service. The product/service and its proposed distribution/availability must be in congruence with the market segment data. The plan may or may not demonstrate profit potential, you are expected to be honest and accurate in your sales and profit estimates. The plan MUST be unique (not a copy or a plagiarised plan) and must demonstrate how the product or service will penetrate the market and compete with any existing products/services for at least the first 2-3 years. 

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My Assignment Help. (2021). Innovation And Entrepreneurship. Retrieved from https://myassignmenthelp.com/free-samples/3608qca-innovation-and-entrepreneurship/market-entry-strategies.html.

My Assignment Help (2021) Innovation And Entrepreneurship [Online]. Available from: https://myassignmenthelp.com/free-samples/3608qca-innovation-and-entrepreneurship/market-entry-strategies.html
[Accessed 18 June 2021].

My Assignment Help. 'Innovation And Entrepreneurship' (My Assignment Help, 2021) <https://myassignmenthelp.com/free-samples/3608qca-innovation-and-entrepreneurship/market-entry-strategies.html> accessed 18 June 2021.

My Assignment Help. Innovation And Entrepreneurship [Internet]. My Assignment Help. 2021 [cited 18 June 2021]. Available from: https://myassignmenthelp.com/free-samples/3608qca-innovation-and-entrepreneurship/market-entry-strategies.html.


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