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4239 Beverages And The Supply Chain

tag 0 Download 16 Pages / 3,781 Words tag 12-01-2021
  • Course Code: 4239
  • University: Royal Agricultural University
    icon is not sponsored or endorsed by this college or university

  • Country: United Kingdom


Students must produce a report on a UK or global supply chain of beverage or beverages of their choice including SWOT analyses.

1.Analyse and evaluate global and UK supply chains in a variety of beverage types.

2.Critically evaluate current trends in beverage consumption and associated health implications.

3.Assess and discuss the current global and UK supply chains with respect to primary production, transport, quality control, sustainability, marketing and consumption.

1.Choose a beverage (global or UK) supply chain to focus on.  This can be a type of beverage or a particular brand of beverage.

2.Write an introduction that gives a brief overview of the supply chain you will be analysing.

3.Perform five SWOT analyses using bullet points in a table on the following elements of the supply chain:

a.Primary production




e.Consumer (include consumption and health implications)

4.Do not provide any critical analysis on the SWOT table itself – just brief bullet points.

5.After each SWOT analysis provide critical analysis of the SWOT.

6.Don’t forget to consider sustainability issues (social, economic and environmental)!

7.In your concluding paragraph provide 5 overall key recommendations for the supply chain based on your SWOT analyses.

8.Make sure to reference your work using peer reviewed sources throughout using the APA Referencing system (please see Library Guide).

9.Take a look at the RAU marking criteria to understand what the marker is looking for in your work.

10.Word limits will be strictly enforced. The reference list and SWOT tables are included in the word count.

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Total 16 pages

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