Stakeholder’s analysis for an Electric device company making television sets.
Family. Families are the main consumers of television sets and their products. Family use the television for receiving information. Many people rely on the television sets to receive the national and international news. Information on the manufacturer’s products can also be obtained from watching television. The family as a stakeholders, their main need is a set which is affordable and television of high definition which can give clear images. (Farris, et al., 2010)
Video gamers. There are many games which can be played in the television set as a display. Video games can be personal or commercial. They need the flat and large panels which not only take small space but also impress the video gamers. Television sets for this kind of paper must be durable, used for a long time without breaking down. (Morgeson, 2011)
Sports stadium. In the stadium, huge and high definition television sets are used to display the game going on in the field. For people who sit far away from the real action and are in the field would like capture the action live as it happen in their comfort without having to strain. Such television sets must be weather resistant and must also have a strong screen in case the ball go astray and hit them, they don’t break.
Sport stadium advertisers. These are television set used by those who want to do some advertisement in the stadium while a certain game is playing. The screens of such television sets must be strong as they are hit by the ball almost every time the ball gets off the pitch. They must also be weather resistant as mostly they are outdoor and display brighter even when there is sun.
Sports house. Sports houses are places people pay to watch football if they cannot capture the live match from the field. To accomplish this, they will require big-sized television and of high definition display to be seen even with people who sit some distance away from the screen. They also need a durable product as they venture into business where they need to earn a profit for their business.
Cinemas. These are places where people can go and watch a movie. Television sets need in such cases must have a huge screen and some are able to be linked with 3D glasses to display 3D images. Apart from being huge and 3D display, they must also be able to be shrunk once in a while for adverts and brightness control since they will mostly be used indoors.
Outdoor advertisers. Some television are used to display outdoor advertisements. The owners of these television sets need sets which are weather resistant, has anti-theft brackets to prevent vandalizes and high definition display which can be seen even when the sunlight is bright. The screen of such televisions must be strong to resist the incoming objects.
Television studios. These are studios from which the news and sport news are anchored. These studios, therefore need TV sets which have digital display which can incorporate digital communication such as skype and others. They also need to be easily connected to the internet so that they can display weather forecast, traffic jam and also capturing live events.
Security officers. In areas where there are CCTVs it is the television screen used to display the images from the cameras. Such, needs sets which can read from the USB, can be connected to the internet for live feed and big enough and can be partitioned to serve cameras from many regions within the reach of security headquarters.
Educators. Television sets can be used for education purposes. Seminars, schools etc use TV sets to educate. They also need television sets which can read from USB and can be connected to the laptops.
Customer needs analysis (Kano Analysis)
Electronic Device Company-Television set
Threshold attributes. Thresholds of a products are the basic attributes a product must offer so as to satisfy the reasons why it is made and therefore cannot provide an opportunity for differentiation product.
Performance Attributes. These are the attributes of a television which are generally better designed to improve the satisfaction of a customer..
Excitement attributes. These are unexpected and unspoken attributes by customer, but still can results to increased levels of satisfaction of customers. Their absence though cannot lead to customer’s dissatisfaction. The excitement attributes mostly satisfy needs which are latent. Needs which are they are unaware of.
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MUST’S
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WANT’S
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EXTRA’S
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1.
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Clear images
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1.
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High definition
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1.
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Curved display
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2.
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Wide antenna coverage
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2.
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Internet connectivity
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2.
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Very huge screens
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3.
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Affordable television sets
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3.
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HDMI ports
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3.
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Strong screens
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4.
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Colored images
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4.
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Strong display screens
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4.
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GPS tracker
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5.
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Durability
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5.
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Sound quality
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5.
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Anti-theft brackets
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6.
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Easy to operate
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6.
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Remote operated
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7.
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Less power consumption
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7.
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Wireless connectivity
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8.
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USB player
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8.
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Weather resistant
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9.
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Flat screen
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9.
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Web camera
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10.
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Wide screen
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10.
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Ultra high definition
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Failure Mode and Effect Analysis
Part, function name
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Potential failure
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Effect
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Root cause
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Risk (before the risk is taken)
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Action to reduce risk
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Risk (after action is taken)
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P
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S
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R
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P
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S
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R
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Main board
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Burn
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TV set stop working
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Poor connection from the power source
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2
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3
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6
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Proper connection and avoid short circuiting
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1
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1
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1
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Power supply board
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Burn
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TV set stop working
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High voltage
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2
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2
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4
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Avoid more than recommended voltage
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1
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1
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1
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Screen
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Break
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TV set stop functioning
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Foreign objects
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3
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2
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6
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Put it away from foreign objects
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3
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3
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9
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Timing controller board
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Burn
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TV set stop working
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Poor connection and high voltage
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2
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2
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4
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Avoid more than recommended voltage
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1
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1
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1
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Inverter board
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Burn
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TV set stop working
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Poor connection and short circuiting
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6
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5
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30
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Avoid more than recommended voltage
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1
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2
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2
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1
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2
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3
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5
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6
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P
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Probability of occurrence
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Low
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Low to medium
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Medium
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Medium to high
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High
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S
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Severity(effect on the system)
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Minor
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Minor to serious
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Serious
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Serious to critical
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Critical
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