Analysis of Competitors of Frame Fishing Tackle
Frame fishing tackle is a small veteran shop in Hendon, London that specializes in selling fishing rods, bait and floats to be used in sea fishing. Its competitors include Shop4Tackle Limited which is based on Strood, Rochester and Angling Direct found in Norwich, Norfolk.
This is one of its major competitors. Both Shop4Tackle and Frames are family run businesses. They are so similar in the way they run their shops and strategies applied since they both stock on specialist fishing tackles for specifically pike, carp, barbell, match and sea fishing thus they cater to the same clientele. (Shop4Tackle,2017)They both also have great reviews online about their friendly and knowledgeable staff. The major strength for Shop tackle over Frames is that It has an online mail order system for use by customers while Frames requires its customers to visit the store to pick up their orders physically. As result, Frames has an opportunity of improving its market share by attracting more customers.
Angling Direct While Angling Direct is an online shop mainly and delivers to its clients through mail order Frames has a physical store which requires one to pick up their order in person. Another major strength is that while Frames tackle has one shop and deals mostly with local clients around the tackle shop , Angling Direct is a network of superstores and online stores which are managed by a corporation and thus deals with clients from around the nation and also the world online. While Angling direct can be able to penetrate new markets, frames has limitations because of its physical location.(Angling Direct,2017)
Anon., 2017. Shop4Tackle. [Online] Available at: www.shop4tackle.com [Accessed 14 March 2017]. Anon., 2017. Angling Direct. [Online] Available at: https://www.anglingdirect.co.uk/ [Accessed 14 March 2017].