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5BUS1032 Marketing Planning

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  • Course Code: 5BUS1032
  • University: University Of Hertfordshire
  • Country: United Kingdom

Question:

A global market analysis for the CarSharing with focusing in the Saudi market ( Riyadh City ) with considering the analysis of the closest market in the region UAE . The report should also highlight the business model and requirements of the carSharing business

Description: Car Sharing: A pay per use car rental program allowing the drivers to book the vehicle by using smart applications. The vehicle can be found situated in street parking and ready to be picked up at any time.

Characteristics:

Low-cost business models
Urban trips
Short duration
Two operating models: Traditional and Corporate by using different business model
Roundtrip
One-way station-based
One-way free float
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