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6BUS1022 Business To Business Marketing

tag 0 Download 10 Pages / 2,329 Words tag 20-07-2021


The task is to prepare a strategic marketing analysis of your allocated company. This should be prepared in the form of a business report.

For this task imagine that you are an independent business consultant hired to undertake this work. Aim to present an objective and balanced analysis of the company. You should not approach this task as though you are writing promotional material for the company. Your goals is to produce an objective, professional analysis.

Sources of Information

These are all major companies and so they have substantial websites. Naturally, you will extract some information from these websites. However, you are required to use a range of other sources, and these sources must be independent of the company. Where you extract factual information from the company website then it can normally be considered to be accurate (e.g. number of employees, product range, sales turnover figures). However, where you extract non-factual information from the website you should treat it as indicating how the company wishes to be perceived, rather than as a statement of objective truth. You must use independent (non-company) sources to build a more objective view of the company. Relying too heavily on company sources will result in a poor mark. We will look at the main methods of obtaining independent information about these companies during the first tutorial.

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