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6LFS1014 Advanced Sports Management

tag 0 Download 13 Pages / 3,055 Words tag 27-07-2021

Question:

The State report of UK health and fitness industry, 2017 states that health and fitness industry in this country is growing continuously. There are so many health clubs, fitness centers and this sub-sector has more members and more market value than earlier. This report includes the Industrial and macro-environmental factors, which are impacting the growth of sub-sector in the country.

PESTLE analysis is conducted throughout the assignment. Furthermore, it includes the description about an organization in the industry, i.e. Aradia Fitness. Aradia Fitness is the fitness center, which has targeted the women in London. The company is facing intense competition in the industry.

The description includes the business overview of the fitness club, its objectives, functions and structure and target market. Finally, it includes the impact of macro-environmental factors on future strategic direction of organization. At the end, it states the strategic recommendations and strategies, which Aradia Fitness can use for moving forward in the industry.

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Total 13 pages

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