You are a newly graduated management consultant who is required to research and write a strategic report about a real life organisation – Hyundai. Your consultancy company works closely with universities. For this reason your manager instructs you to write a report using a given structure and style that would appeal to both academics and business people.
The analysis should demonstrate your ability to apply strategic management skills and knowledge to a real life situation. The Hyundai live case study consists of information presented on Blackboard and additional research that all students undertake and share throughout the module.