For this assessment, you must write an individual report. You should avoid choosing a company similar to another student and your lecturer will prepare an off-company list. A criteria/marking sheet for the RESEARCH REPORT can be found at the end of this outline. In order to bring the course concepts to life, you will be required to apply them to a real organisation. Choose a hospitality company and identify and critically evaluate on how one(s) key element of Hospitality, Cultures and People is enacted in the organisation through thorough research.
Further, critically assess on any problems or issues the organisation faces in relation to this element. Then, make recommendations on how the organisation can improve on its delivery and management of the elements. You may use secondary data, i.e. you will need to research the organisation on the internet or similar. Students may also use primary sources such as industry personnel interviews. In such a case, interviewees must be properly identified in the paper in terms of organisation, position and name. You need to apply concepts based on academic knowledge gained from this subject. Your literature, however, needs to be academically appropriate, which means that 1) your information sources must be from either academic journal articles and /or government/business reports; 2)
Hence, you should focus on one element from Hospitality, Cultures and People. For example, you may choose to explore ‘motivation’. Your research report will contain a literature review to cover the theory of ‘motivation’, some background to the organisation, a comparison & contrast between the literature and the practices of the organisation in relation to motivation, and some recommendations on how you think the organisation can improve on its current practices. This assessment needs to be presented in report format with headings and subheadings.
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