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6SSMN315 Marketing Strategy And Planning

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Question:

Marketing Assignment Guidelines The points below should be used as a guide to what to include in your Marketing Project.
 
Mission and Vision of the Company and your business objectives (SMART) Product / Service description - its features and customer benefits
 
Explain the Marketing Mix (4Ps / 7 Ps) and how it will be used to satisfy customer demands and provide examples of the type of promotional literature to be used and refer to AIDA
 
Segment the market and identify the target audience. Who is your typical customer ?
 
Objectives — set targets and describes why these are suitable for company product
 
Identify competitors and substitutes (Porter's 5 Forces)
 
Show evidence of market research to support your marketing plan, eg demographic info from City/County Council web site 
 
Conduct a SWOT and PEST(LE) analysis 
 
Discuss pricing and payment strategies 
 
Includes details on how the product will be promoted. 
 
Briefly detail the planning process for the opening: actions, timescales, responsibilities and schedules. 
 
Where appropriate, you should use tables, diagrams and photos to support the work. These may be included in the assignment or attached as appendices. 
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My Assignment Help. Marketing Strategy And Planning [Internet]. My Assignment Help. 2021 [cited 26 October 2021]. Available from: https://myassignmenthelp.com/free-samples/6ssmn315-marketing-strategy-and-planning/serviceology-for-designing-the-future.html.


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