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7521QCA Design Thinking

tag 3 Downloads 10 Pages / 2,452 Words tag 13-11-2020
  • Course Code: 7521QCA
  • University: Griffith University
    icon is not sponsored or endorsed by this college or university

  • Country: Australia


Assessment 2 : Design Thinking Project 


‘The Design Thinking aporoaches that have been outlined in this unit cover elements of creativity and also integrate innovation as a key foundation for businesses that strive to develop alternative ways

of developing solutions to the variety of challenges which business face in the dynamic modem business environment. The challenge of this task is for you to harness different components of these.

concepts in order to demonstrate your understanding of the creative process and its important role. 


‘The project willbe divided into two parts wich will cover the core concepts outlined as part of a broad Design Thinking Project. The details are outlined below.

Part 1: Your task 

Using a real world organization as your reference, identify and evaluate how the brand effectively uses the Inspiration stage of the 31 DT approach. Your analysis should address the following


- What business problem and opportunities inspired the business?

- What potential changes may occur that might redefine or shape how the brand addresses the business problem and exploits the opportunities?

- What tools can the brand use to undertake the inspiration phase taking note of the potential changes identiied? 

Part 2: Your task 

‘The second part of the projact addresses issues relating to creativity and innovation. Further to your analysis of Part 1, your task in Part 2is to 

‘Identify how your organization can develop some new forms of creativity that go beyond what you identified in Part 1

‘Identify and justify the potential source(s) for this creativity. 

Questions to be answered include: 

- What creativity stimulating techniques can the organization use to enhance this creativity?

- What forms of innovation have been used to facilitate creativity in this organization? What would you do differently? 

‘The report should not exceed 2,000 words, using size 12 point font with 1.5 line spacing format. Essays must be fully and accurately referenced or they will not be graded. Students should aim for a 10

per cent fo 15 per cent Turnitin similarity index with direct quotes properly referenced with quotation marks, source and page number (please contact the instructor if you need advice regarding Harvard


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Total 10 pages

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