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A6030 Strategic Communications Management

tag 0 Download 10 Pages / 2,251 Words tag 26-07-2021
  • Course Code: A6030
  • University: Monash University
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  • Country: Australia

Questions:

1. You will be assigned to a group of four students and will randomly be given one organization out of 2016 CSR RepTrak 100 report. Internal students will be given the name of the company in the tutorial; external students will be notified via email.
2. The purpose of this assessment is for you to engage in web-based research. It is widely understood that there are four general types of CSR:  economic responsibilities; legal responsibilities; ethical responsibilities; and, philanthropic responsibilities. Each student in your group needs to select ONE of the four themes and illustrate how your company’s CSR’s policies and practices are sustainable.  Also discuss the implications for global SCR practice.
3. Start your web-based research by finding the company’s 2016 Annual Report. Then do a search of popular business publications for any information about this company’s CSR policies and practices.
4. I encourage you to write a first draft of this memo at least one week prior to the due date to ensure adequate time for revision. Please be aware that the writing quality and appropriate referencing will be marked as well as the content.
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