AB221 Customer Service

Customer Service Planning Aligning Company Statements with Goals

Fill in the opportunities and weaknesses sections of the SWOT below based on your viewing of the scenario at the Porcupine Health Club and limited information provided below.

SMART Goals for PHC:

Enter the SMART goals here

Porcupine health club functions in a very competitive business environment and with regards to this, SWOT analysis has executed for the organization to determine weaknesses and opportunities in relevance with developing new strategies. Following are organizational SMART goals:

• Specific goals: Porcupine Health Club has made their goals; vision and mission clear as per their functionalities that their primary motive is to spread awareness amongst the target audience for being health conscious and fitness freaks. PHC renders number of health related services and in order to make those services effective and efficient, club has set timelines in order to build confidence amongst their target audience with the effectiveness of the services.
  
  
• Measurable: As PHC has already set timelines for their services, thus, it will be easy for the organization to measure success and failure.
  
  
• Attainable: In order to attain these goals and objectives, PHC has adopted certain effective strategies in relevance with spreading awareness amongst the target audience as well as to build appropriate brand image in the target market. This has helped the organization to attain their desired goals and in relevance to this, organization has also shifted towards trending methods in advertisement and promotional context with the objective of competing in the business environment in an effective and appropriate manner.
  
  
• Realistic: PHC has made their goals as per their functionalities and on the basis of business trends, consumer preferences, tastes and demands. Thus, organization would easily be able to accomplish its goals and objectives.
  
  
• Time: The goals set up by the organization are set for one year and as per the strategies adopted by the organization, it seems easy for the organization to attain those objectives along with enhancing its performance.