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ACC202 Management Accounting

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Question:

Case Scenario: Radisson Blu Plaza Hotel Sydney

Nestled in the heart of the CBD within walking distance of the iconic Sydney Opera House, the Radisson Blu Plaza Hotel Sydney treats guests to an attractive blend of classic architecture and modern elegance. With 300 spacious rooms, they offer free wireless Internet, an on-site spa and an award-winning restaurant which offers complimentary breakfast. The management is planning for their peak and busy time of the year which is the last week of December from 24th December till 1st of January 2018. As there is tough competition this season they have planned for a lot of freebies this time by increasing expenses which in turn would allow them to book all the rooms. the following are the freebies that they have planned to provide

  • Free Wi-Fi ?
  • Free Gym membership for the season (in house facility) ?
  • Indoor pool voucher ?
Free courtesy Breakfast ?They are expecting to sell all the rooms at the same price for $302 dollars / night. ?

Radisson Blu has got two offers from travel agents in Sydney which they are likely to consider after seeking your advice as a revenue manager

Option A: If they accept this offer they will make a profit of $50000

Option B: If they accept this offer they will make a profit of $30000

Analysis:

  1. Cost Driver and Cost Behaviour: ?Using the above Income statement extract Identify and evaluate cost drivers by differentiating them according to their behaviour. (Fixed and Variable Costs and their Drivers) ?

  2. Break Even analysis: ?Using the above income statement Investigate, analyse and synthesis ideas in a quantitative manner that will benefit the business and its outcomes by using Break even analysis

Using the formula: BEP(no room) Break Even Point= Fixed cost/ Contribution margin per night room   ?

  1. Target profit implementation: Discuss with emphasis on cost driver about which offer should they accept (whether should they accept the option A or Option B). Also discuss why should they accept the offer when using the formula written is full name not capital the first world.
  1. Presentation with no errors is awarded: ?(you can use Microsoft excel to work on your assignment and import it to Microsoft word when writing your report) .
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