Question:
Go back to the Table of Contents for the entire 10k. What Item # are ALWAYS the Financial Statements in a 10k What page contains the Index for Notes to the financial StatementsGo to the index.What page does your Note about Segments begin on Go to that page. Skim through the Note until you find the tables that contain the financial data for the 5 segments you listed earlier.
- In an Excel spreadsheet, set up four column headings: Division; Assets; Operating Income; Revenue. Input the 2016 data (use division name abbreviations). (Do not include the total of all divisions.)Expand column widths as needed.
- Use the “Number” section of the menu bar to format the data as “currency”(dollar signs and commas). Use the “decimal remove” button to delete unnecessary decimals.
- Use “Format as a Table” or shadingto improve the visual look of your data table. Play around with the different design options.
- Next, you will be adding a graph to visually display this data. To do this, highlight the entire table. Then click on the “insert” tab on the menu bar. Then click on the “Column” Chart. Choose an appropriate layout from those available. Add a title to your chart. Expand the chart size if needed.
- Add a textbox (“Insert” on menu bar; “Textbox”) and answer the following questions:
- Briefly describe the segments. Give some examples of the products or describe geographical territory.
- Comment on the graph: What stands out to you Add a new table somewhere below the first section. The second data table should have the following column headings: Division, ROI and Sales Margin. “Copy”and “paste” the division names into the new table.
- For the first company division listed, insert formula commands to calculate ROI and Sales MarginTo insert formulas, highlight the cell where you want to place the answer.Then, for example, type in “=B2/B3” to divide the figure in cell B2 by the figure in cell B3.
- Use the “Copy” and “Paste” commands to copy the same formulas into the appropriate cell for each division.
- Use the “%”on the “Number” section of the menu bar to format the ROI and Sales Margin as percentages.
- Add a column graph that compares the ROI of each division. Add a title and size the graph as needed. (Only the graph of the ROI is required. You do NOT need to make graphs of the other ratios.)
- Add one textbox for EACH of the following:
- ROI:
What does ROI tell management
Which divisions have the best and worst or are they roughly the same How do they compare.
How could a division of this company improve its ROI? Give me an example of a specific action that could be taken to improve ROI.
- Sales Margin:
What does Sales Margin tell management
Which divisions have the best and worst or are they roughly the same How do they compare
How could a division of this company improve its sales margin? Give me an example of a specific action that could be taken to improve sales margin.
Answer:
The sales margins tend to highlight the profitability of the operations of the various divisions. The sales margin for the various divisions do shwo variation with channel development having the highest margins and EMEA division having the lowest profit margin. The improvement in sales margins can be brought about by altering the product mix or enhancing the operational efficiency. An example in this regards is the introduction of new high profit food items on the menu.
The ROI of channel development is the highest while that of CAP segment is the worst. There are clearly differences with regards to ROI for the different segments. In order to improve ROI, it is imperative that the asset utilisation needs to be improved so that higher sales can be generated and additionally profit margins should be high. A specific action that is taken to improve ROI is to alter the propduct mix to so to enhance the overall profitability margins of the operations of the division. Also, some of the products that require high asset value may be discontinued.
Section II |
|
|
|
Column1 |
Column2 |
Column3 |
Column4 |
Division |
Assets |
Operating Income |
Revenue |
Americas |
$3,42,46,00,000 |
$3,74,20,00,000 |
$14,79,54,00,000 |
CAP |
$2,74,02,00,000 |
$63,16,00,000 |
$2,93,88,00,000 |
EMEA |
$55,21,00,000 |
$15,16,00,000 |
$1,12,49,00,000 |
Channel Development |
$6,71,00,000 |
$80,73,00,000 |
$1,93,25,00,000 |
Division |
ROI |
Sales Margin |
Americas |
109.27% |
25.29% |
CAP |
23.05% |
21.49% |
EMEA |
27.46% |
13.48% |
Channel Development |
1203.13% |
41.77% |