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ACCG3015 Accountants In The Profession

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  • Course Code: ACCG3015
  • University: Macquarie University
  • Country: Australia

Question:

Task Details:

Reflect on the personal brands of two accounting professionals as portrayed in their LinkedIn profiles and then creating your own personal brand.

Analysis and synthesis of information/knowledge/learning from a range of experiences/sources Critical self-reflection to formulate professional development strategies.

Instructions:

Critically review the profiles of two accounting professionals posted on LinkedIn (You may use Google search) Compare and contrast these personal brands in the profiles to highlight Three differences of their personal brands. Write your own personal brand.

Critique your personal brand in terms of strengths and weaknesses in relation to entering the accounting profession.

Identify and justify ONE specific action you can take strengthen your personal brand before you graduate.

 

Answer:

Introduction

Just like a doctor, the accounting profession is an area that has different specialties’, such as tax consultants, auditing, and bookkeeping, among others. In this profession, one can either opt to be employed or engage in private practicing. This paper will discuss two accountant professional identified from LinkedIn, my brand and a critique of it.

Profiles

I identified Vijay Mistri, who is CEO at Rentadirector Ltd. The second accountant is Bano Sheikh Partner at KPMG in United Kingdom.  A review of the first professional, Vijay Mistri, even though it is written in a simple language, it’s a bit detailed. Also, the profile picture of this professional looks presentable depicting the description of a professional. An outstanding image is an excellent strength when it comes to presenting a personal brand. The short-coming of this brand is the fact that it has detailed information, which may weaken his brand.

Contrarily, for Bano, the data given is too brief to the extent of clarity. In addition, the professional has used specialized language, which may not be easy for an ordinary person to understand. However, the profile picture is a plus as it’s presentable. The short-coming of this brand is the use of a specialized language.

Vijay Mistri vs. Bano Sheikh Profiles

The profiles for both Accountants have presentable and outstanding profile images, which is a plus for any individual trademark. Both images depict Professional Accountants.  

Although the first professional, Vijay Mistri has presented his information in a detailed way, it has aided in bringing out the real personality of this expert. The data has captured from personal skills and abilities, work experience, and personal achievements. Although it is detailed, it has aided in bringing out a strong own brand.

The information for the second professional, Bano is brief and has employed the use of a specialized language. Apart from the use of specialized vocabulary, the profile information is presented in a logical manner expressing a strong personal brand.

My Brand

I am a student pursuing a career in the area of accounting and finance. I have a passion for working with figures, and I am seeking to excel in this area. I am a quick learner, a critical thinker, open-minded, and always ready to study. My key goal is to get the locus of a temp in accounting field. It will help to build a foundation in the accounting profession.

Critique of My Brand

My biggest strength is willingness is being an open-minded individual and a quick learner. Any professional field requires liberal individuals who are flexible and can fit in different situations. I believe that the qualities will help me to prosper in this field. However, my only weakness is that I lack professional experience in the Accounting area.

I am thinking of undertaking aggressive networking to overcome this weakness. Networking is the process of interrelating with other individuals to develop professional contacts and share information (Wolff and Moser, 2009). I believe that this action will expose me to the outside world and present me with numerous opportunities.

Conclusion

In conclusion, just like other professions, accounting requires serious networking to excel. It exposes one to other professionals, which is a sure way to build a personal brand. An excellent example of a professional networking site is LinkedIn.

 

Reference

Wolff, H. and Moser, K., 2009. Effects of networking on career success: A longitudinal study. Journal of Applied Psychology, 94(1), pp.196-206.

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