Providing safety is the 1st priority of the company
Right aircraft with the right routes
Excellence in customer service
2 strong complementary brands
Efficiency in operation
Engaging as well as developing the people
Evolving the customers along with dual brand strategy
Changes in corporate strategy with the market changes
Company’s corporate strategy is based on the 4 below mentioned priorities
Building strong domestic business for Jetstar and Qantas
Positioning Jetstar to be successful in Asia
Turning around of Qantas International
Broadening loyalty for Qantas.
Accounting policy for airline industry
Statement of compliance – consolidated financial statement shall be prepared in accordance with the AASBs issued by AASB and the Corporation Act. It shall further complied with the IFRS and the interpretations issued by IASB
Revenue recognition – revenue from passengers and freight shall be measured at the fair values of the received consideration after deducting the sales discount, freight and passenger interline, GST and IATA commissions.
References
Forsyth, Peter. "The regulation and deregulation of Australia's domestic airline industry." Airline Deregulation. Routledge, 2017. 48-84.
Grant, Robert, et al. Contemporary strategic management: An Australasian perspective. John Wiley & Sons Australia, Ltd., 2014.
He, Hong-Wei, and John MT Balmer. "Alliance Brands: Building Corporate Brands through Strategic Alliances?." Advances in Corporate Branding. Palgrave Macmillan, London, 2017. 72-90.
